Holiday Wrap 2022

We have collated 2022 trends and work from around the world for this holiday season. Take a look to see how brands are engaging the changing consumer.

Black Friday

11.11 Global Shopping Festival

Christmas / Holiday

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Black Friday

Retailer Preparation

With consumer demand cooling, retailers have shifted from scrambling to secure supply to aggressively clearing excess inventory.

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Walmart

Black Friday tips for Walmart – electronics, toys and more.

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Black Friday Background Briefing

All you need to know about Black Friday, which has expanded from a one-day event in the US to a weeks-long sale, popular around the world.

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11.11 Global Shopping Festival

First Observations

As the 11:11 Global Shopping Festival 2022 comes to an end, David Roth gives his initial observations on key results emerging and strategic and tactical lessons we should be learning.

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Interview with Michael Evans

Join David Roth, WPP, in an interview with Michael Evans, President of Alibaba Group. They cover a range of topics from sustainable retail, to how 290,000 retailers and brands from right across the world participate in the 2022 festival and a lot more in between.

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